Wikipedia said in marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Started with the logo eventually includes the institutional colors of the brand, and the complete corporate design based on them. My idea is to make a strategic way to make the image that the rest perceive fit in with the image the company wants to convey.
There are also other elements I consider when I begin thinking about a structured corporate identity, such like business card: which is the logo and contact information professionally presented. Stationery likes letterhead with coordinating envelops.
The techniques I used in this project based on 3d logo design – Logo Design behind the Scenes Tutorial using Adobe Photoshop, Autodesk Maya and Adobe Illustrator.